Quick note from Vince
I've been running a gym in New Jersey for nearly 20 years and coaching gym owners for over a decade.
Everything I'm teaching on this masterclass comes from what's actually working right now - in real gyms, with real clients, in the real economy we're all living in.
What I'm about to teach you is the stuff nobody talks about because it's not sexy - it's the difference between a gym that looks busy and a gym that actually pays its owner like the CEO of a real business.
If your revenue looks fine but somehow there's never enough left at the end of the month - and your bank balance hasn't moved in a year - this is the hour that changes that.
- You own a fitness business doing $10–$50K/month and you're tired of watching your bank account flatline month after month - no matter how many new clients you sign.
- You haven't given yourself a real raise in years - or you still aren't paying yourself a salary that comes close to what you'd pay someone else to do your job.
- You don't know your real margins, your true cost per client, or which of your programs actually make money - and that uncertainty is the reason your bank balance never grows.
This is NOT for you if...
- You already pay yourself $250K+, know every number in your business cold, and run 30%+ profit margins. You don't need this - keep going.
- You think the answer is just "more clients." It's not. Pouring more revenue into a leaky bucket just makes the leak bigger and you more tired.
- You're looking for shady tax tricks or sketchy financial loopholes. That's not what this is and it's not how we do things.
How to Raise Your Prices Without Losing Clients (or Sleep)
You already know your prices are too low. I'll show you the exact way to fix that without blowing up what you've built — including how to roll it out so you feel the impact in your bank account within 30 days.
The Billing Cycle Tweak That Quietly Adds Thousands to Your Bottom Line Every Year
This is the one nobody talks about because it's not flashy — but it's hiding right under your nose in the way you've always charged your members. I'll show you the small change that adds thousands per year without raising a single price or signing a single new client. Most owners have no idea this is even an option.
The Re-Activation Script That Wakes Up the Money Sitting in Your Phone
Most gym owners are sitting on a goldmine of unconverted leads and former members and don't even know it. I'll give you the exact script, what to say, and the timing window when it works best — most owners add 2-4 paying clients within a week of sending it. This is the most literal "missing money" you'll ever find.
The 4 Numbers Every Gym Owner Should Know Cold (Most Don't Know Any of Them)
Forget complicated dashboards and 30-tab spreadsheets. There are only 4 numbers that tell you whether your gym is healthy or quietly bleeding out. I'll show you how to find them in 15 minutes — and exactly what to do the moment one of them goes red.
The Annual PIF Offer That Pulls 12 Months of Cash Forward
This is the fastest way to put a real, satisfying number in your bank account — without adding new clients or raising prices. I'll show you how to structure it, who to offer it to, and exactly when to launch it so the cash hits before the end of the quarter. P.S. — the clients who say yes to this are also your highest-retention clients by a mile.
Plus — A FREE Bonus For Everyone Who Attends Live
Show up live and you'll get a bonus that makes everything else work 10x faster. That's all I'm going to say about that.
Here's Some Other Stuff I’ll Get To If We Have Time
-The expense audit that uncovers $2K–$5K/month in costs you should have cut a year ago
- A referral system that turns word-of-mouth into a predictable monthly revenue stream
- The upgrade conversation that moves clients into higher-value programs without resistance
- How to renegotiate your lease and put thousands back in your pocket every month
- The free marketing channels that fill your gym without spending a dollar on ads
This is one hour that could change how much money you actually take home from your gym for the next decade. The only question is whether you'll show up.

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